About Us
Our story
Bringing Japan’s wellness home
Yotsuba was born from a simple belief: that Japan’s approach to wellness — precise, patient and rooted in nature — deserves a place in everyday life beyond its shores.
Rather than reformulating for the mass market, we keep our products true to their origin: sourced, developed and manufactured in Japan, then brought to you unchanged.
The name Yotsuba (四つ葉) means “four-leaf” — the clover of good fortune.
A message from the President
“I founded Yotsuba Japan around a simple conviction: Japanese quality, food wisdom and craftsmanship should be available to more people worldwide.”
Our purpose is not merely to sell products, but to adapt Japan’s value to modern life and work with trusted partners to meet the needs of each market with care.
Hiroyuki Kanno
President and Representative
The meaning behind Yotsuba
Four leaves. Four values.
Our four-leaf mark, drawn from Japanese kamon family crests, carries the values behind everything we make.
01
Harmony
Respect for the relationship between nature, science, people and place.
02
Love
Care expressed through thoughtful formulation and lasting relationships.
03
Happiness
A belief that everyday wellbeing should enrich how we live.
04
Good Fortune
The four-leaf clover is a Japanese symbol of luck and possibility.
Why Japan
Tradition meets rigour
Japan has one of the longest life expectancies in the world, and a culture that treats wellness as a daily practice. That philosophy shapes everything we do.
From Okinawan botanicals to advanced delivery technologies developed in Japanese laboratories, our range honours Japanese wellness heritage while holding it to modern standards.
The Yotsuba system
A portfolio designed as a system.
Individual formulations can be curated into selected portfolio directions around shared wellness objectives. These examples show the breadth of the Yotsuba approach; complete architectures are developed with authorised partners for each market.
Directions · Developed for each market
Whole-body wellness
One portfolio.
Connected directions.
Selected architecture · Japan
A connected formulation philosophy
Science does not begin with an isolated ingredient.
Yotsuba approaches formulation as a connected system. Traditional Japanese materials, fermented ingredients, botanicals and selected modern actives are considered together — alongside their amount, compatibility, format and place within the complete formula.
01
Purpose
A clear product concept and intended nutritional context.
02
Composition
Ingredients considered as parts of one coherent formula.
03
Format
The delivery form selected to suit the complete product concept.
Formulation approaches
Four directions. One formulation philosophy.
We don’t apply one technology to every product. Each direction is selected where it’s appropriate to the ingredient, format and intended formulation.
01
Liposomal systems
Selected formulations use phospholipid-based structures where dispersion, delivery format and formulation stability are central to the product concept.
02
Nano-scale formulation
Nano-scale approaches are selected for compatible ingredients when a more finely engineered format supports the formulation as a whole.
03
Fermentation
Fermented plant materials, grains, mushrooms and culture-derived ingredients translate a long Japanese tradition into contemporary product design.
04
Japanese botanical & food culture
Herbs, mushrooms, marine materials, vegetables, fruits and traditional food ingredients expand the vocabulary available to each formula.